Autoplay
Autocomplete
HTML5
Flash
Player
Speed
Previous Lecture
Complete and continue
Product Management MasterClass Program
How to Transition to Product Management?
Challenges when you become a PM (13:17)
5-step strategy to start your transition (10:34)
What to expect? (7:27)
Developing the Product Habit
Project to Product Mindset; The Shift Required (5:22)
Why Product Discovery is really hard? (10:24)
Decision Making Framework (14:56)
How to start with Product Discovery in the real world? (7:34)
Dual Track Development (6:25)
Red Revenue (9:16)
OKR's
Start with Why?
The Postman PM
Homework: Session 1
Feedback: Session 1
Product Strategy & Roadmap
What is Product Strategy? Why is it required? (10:58)
Framework to develop Product Strategy (17:53)
What is a Roadmap? Why is it Required? (13:02)
Product Strategy Template
Homework: Session 2
Feedback: Session 2
Design Led Product
Design Led Product - Elements (5:44)
Personas (10:34)
Empathy Map (1:46)
Jobs to be done (8:07)
Customer Journey Maps (6:47)
Planning Fallacy (6:32)
Homework: Session 3
Feedback: Session 3
Defining Success Metrics
Criteria for good Success Metrics (6:58)
Red Revenue (9:16)
Success Metrics Framework - HEART (10:49)
Growth Metrics (15:54)
Growth Metrics at Facebook
Homework: Session 4
Feedback: Session 4
GTM: Pricing & Packaging
GTM: The Four ways (10:57)
HBS Case Study: GTM Strategies for Dropbox
HBS Case Study: GTM Strategies for Atlassian
The Three Elements of Pricing (17:40)
HBS Case Study: Cost Plus vs. Economic Value Pricing
Homework: Session 5
Feedback: Session 5
Storytelling: Pitch Decks
Awareness - The Four Tendencies (17:16)
Persuasion - The Six Categories
Pitch Decks
Homework: Session 6
Feedback: Session 6
5-step strategy to start your transition